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While many luxury brands prioritize jewelry-like aesthetics, IWC Schaffhausen has spent 156 years proving that a timepiece is first and foremost a precision tool for the wrist. Since Florentine Ariost … read more

While most horological icons were forged in dive lockers or scientific labs, the first modern wristwatch was designed in 1904 specifically for an aviator who couldn't reach for a pocket watch mid-flig … read more