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How Much Is a Rolex Watch?

28th Apr 2021

rolex watch

Source: Jitjaroen Channarong/

The Rolex brand is synonymous with luxury. Rolex watches are a symbol of elegance, class, and success in the world—an association that is encouraged by the Rolex company’s marketing campaigns and pricing of their pieces. Although many people know that a Rolex is expensive, many are unfamiliar with a Rolex watch’s actual cost. If you are considering owning a Rolex, you may be wondering “Just how much is a Rolex watch?”

Highest to Lowest

The exact cost of a Rolex watch depends on the model. The most expensive Rolex to be sold at auction cost $17.8 million; however, most Rolex owners do not buy their pieces in this way. One of the higher-priced models available in the retail sector is the Platinum Daytona 116506B, which sells for over $150,000. Conversely, a mid-priced Rolex watch like the Lady Datejust 279160PRSO sells for just under $7,000, making it much more affordable than the higher-priced model.

Rolex watches come in a variety of price points. New retail models cost full price; however, pre-owned Rolex watches are also available. The price of a pre-owned Rolex watch varies according to the retailer. One example is the Women's Datejust P69174BRJ, which sells for less than $4,300, making it a much more affordable purchase than the brand-new version. Rolex price points vary according to several factors, such as whether the Rolex is new or pre-owned, its design, and any features that set it apart from other Rolex watches.

Rolex Day Date Oyster Blue watch

Source: marino bocelli/

Find the Perfect Rolex Watch for Your Wrist

Value vs. Price

A Rolex is a luxury accessory, and even pre-owned watches from reputable sellers cost several thousands of dollars. However, most people who buy a Rolex understand that it is not the dollar amount that matters when owning one of these timepieces. Rolex’s true worth lies in the value of its craftsmanship, its reputation as a status symbol, its tradition and history, and the potential resale or auction value it may have. When you consider buying a Rolex, consider these other factors in relation to the price point.

  • Value of Craftsmanship and Tradition

There is nothing quite like the true craftsmanship of a Rolex watch. From the 904L steel to the unique metal alloys of gold and platinum, to its innovative Oyster design, it is no wonder that Rolex remains one of themost prestigious watch brands in the world.

They primarily produce mechanical watches, which are extremely time-consuming to create. They also have their own research and development lab dedicated to discovering innovative mechanisms and more efficient manufacturing practices.

The tradition behind the Rolex adds to its value. You are not just buying a watch; you are purchasing the legacy of the Rolex brand, which has remained an industry leader in quality and standards since 1914.

  • Status Symbol

Rolex watches are a recognized symbol of wealth and status. Worn by movie stars and millionaire CEOs, the Rolex identifies its wearer as successful, rich, and stylish. If you are considering buying a Rolex, the idea of Rolex as a symbol of your status is a great reason to go ahead with the purchase. Of course, the real reason to buy a Rolex is that it is a beautifully made watch with intrinsic value.

  • Family Keepsake

Rolex watches have value as family keepsakes and heirlooms. A Rolex is a watch that is built to last. Not only is it durable, but it is also built to keep time for eternity. A Rolex is a beautiful piece that you can pass on to your children or family members. Generally, a Rolex grows in value as it becomes a vintage model, so keeping a unique or out-of-production model makes for an amazing family treasure. Depending on its resale value, a Rolex can also provide a financial buffer for your loved ones. Although nobody wants to part with their Rolex, keeping one in the family can be a financially sound investment.

Rolex Submariner divers watch

Source: Nick Beer/

How Much Is a Rolex Watch?

The price of a Rolex watch is difficult to pin down. The selection of Rolex watches on the market includes new designs, vintage classics, one-of-a-kind rarities, and pre-owned watches sold by both reputable and non-reputable sources. When you buy from a reputable Rolex retailer, expect to pay between $5,000 to just over $150,000 for your Rolex watch, depending on the model.

Find Your Perfect Rolex Watch

Your perfect Rolex watch is more than just a price tag. Consider your budget, but also consider the craftsmanship of your Rolex watch, the tradition it carries, and the personal legacy value it holds for your family.