Rolex Watches

Rolex Luxury Watches for Men and Women

Rolex watches are the pinnacle of luxury timepieces, and Rolex needs no introduction.  Rolex watches are the world’s largest and most recognizable luxury watch brand, and they have set the standard for watchmakers everywhere since their inception in 1905. Luxury of Watches is your resource for the best men’s and women’s watches by Rolex. Our complete selection has new and pre-owned Rolex watches to suit your style.

When it comes to watches, Rolex has long been the standard in both style and innovation. Rolex watches are known for fusing functionality with unparalleled style and craftsmanship. Rolex is the pioneer of the quartz movement and water-resistant cases, and they have built their legacy on a foundation of unflinching reliability matched with some of the most elegant and desirable models ever made.

Luxury of Watches curates an exceptional Rolex watches collection, from the ultra-recognizable Rolex  Submariner to the undeniably brilliant Rolex Daytona. Explore the latest examples of the Rolex GMT-Master II, Rolex Datejust, Rolex Sky-Dweller, Rolex Yacht-Master, Rolex Oyster Perpetual, Rolex Air-King, and Rolex Lady Datejust, and many more. Rolex watches consistently produce remarkable chronometers that retain their value for the long-term, so you can consider any of these models a solid investment.

Invest in a Rolex Watches from Luxury of Watches

No watch brand commands greater name recognition, or distinguishes its wearer’s discriminating sensibilities quite like a Rolex. At Luxury of Watches, you can possess a piece of this rich history at the most competitive rates available in the current retail market.  We feature an array of pieces from Rolex’s current collection. With our comparison tool, you can feel confident in your watch’s incomparable beauty and price.

Explore our complete selection of women’s Rolex watches and men’s luxury watches by Rolex to discover a style that suits you. When you shop Luxury of Watches for new and used Rolex Watches, you can count on the best possible service and reliability. All of our Rolex watches are 100 percent authentic and come with the serial numbers intact.  

Contact us at any time to inquire about technical specs, availability, or shipping charges, and be sure to check in regularly, as we are always adding new and pre-owned Rolex watches models for your consideration. 

Why Choose Us

When you're ready to buy Rolex watches, choosing the right dealer makes all the difference. Luxury of Watches has built our reputation on three fundamental principles: authenticity, expertise, and exceptional service. Our team of certified watch specialists brings decades of combined experience in luxury timepieces, ensuring that every Rolex watch for sale in our collection meets the highest standards of quality and authenticity.

We understand that purchasing luxury watches Rolex represents a significant investment, which is why we offer competitive pricing without compromising on service quality. Our authentication process is extremely thorough so every piece is guaranteed to be authentic with original serial numbers and paperwork. We strive to meet your preferences and expectations, from the first consultation until your purchase is complete. When you buy a Rolex watch from us, it’s more than just a timepiece, it’s an investment in yourself.

Rolex Watches: History and Legacy of the Brand 

Founded in 1905 by Hans Wilsdorf in London, Rolex has had well over a hundred years to master the craft of high-end watchmaking. What had started as a dream to make wristwatches that could be depended upon, has now grown into the world’s best known watch brand. Throughout its history, Rolex has made significant advances in the world of horology and released industry firsts, from the waterproof Oyster case created in 1926, making it the first water resistant wristwatch, to their perpetual self-winding movement now used in all their modern timepieces.

Rolex's commitment to innovation has consistently pushed the boundaries of horological excellence. The brand invented the modern diving watch with the Submariner, revolutionized GMT timekeeping with the Rolex GMT-Master and set new precision standards for chronography with the Daytona. Every Rolex luxury watches model is the product of nearly centuries of research, development and refinement. Today, when collectors search for Rolex watches for sale, they're no longer just buying watches, they're investing in the tradition of Swiss excellence that has defined luxury timekeeping for centuries.

Rolex Key Terms Explained

Understanding Rolex terminology enhances your appreciation of these exceptional timepieces. The “Oyster” is Rolex’s groundbreaking water resistant case design, which includes a screw-down crown and caseback that seals the watch to prevent water from damaging the watch. “Perpetual” refers to Rolex’s self-winding movement, which draws power from the wearer’s wrist movements without requiring winding.

"Superlative Chronometer" indicates that every Rolex movement exceeds Swiss chronometer standards, tested to lose or gain no more than two seconds per day. “Rolesor” is Rolex's exclusive term for the two-tone style that pairs stainless steel with precious metals. “Cerachrom” is their virtually scratchproof ceramic bezels, and “Chromalight” the bluish glow of luminescent material applied to dials and hands. These breakthroughs are part of Rolex's commitment to technical excellence, which in every detail makes each Rolex watch model a work of skilled craftsmanship.

Popular Rolex Watch Models

The Rolex line contains watches for every lifestyle and taste. From their diving pieces to graceful dress options, each timepiece has become part of horological history with a performance and design that is timeless. These legendary watches offer the expression of Swiss watchmaking in perfect combination with each other and their unique designs.

Rolex Submariner

The Rolex Submariner stands as the definitive diving watch, introduced in 1953 and continuously refined over seven decades. Water-resistant to 300 meters, the watch includes a unidirectional timing bezel for scuba divers and luminous markers that allow readings in low visibility conditions. The current generation model features the time-honored black dial and bezel, alongside eye-catching green “Hulk” and blue “Smurf” models. Whether you're exploring ocean depths or boardroom negotiations, the Submariner's robust construction and elegant look make it equally suitable for professional diving and daily wear. This model consistently ranks among the most sought-after Rolex watches for sale worldwide.

Rolex Daytona

Named after the legendary race track, this is Rolex's watch made for motorsport precision. Introduced in 1963, this watch features three subsidiary dials for measuring elapsed time up to 12 hours. The tachymeter bezel is used to calculate average speeds, and the solid case protects a complex chronograph mechanism. Available in steel, gold, and platinum, with exotic dial materials like mother-of-pearl, the Rolex Daytona has become one of the most coveted luxury watches Rolex produces. The link to racing legend Paul Newman has elevated certain vintage models to astronomical values, making every Daytona an exceptional investment piece.

Rolex Datejust

Since 1945, the Datejust has epitomized classic elegance and versatility. As the first wristwatch to display the date in a window, it established a design template that remains virtually unchanged today. The Datejust comes in several sizes ranging from 28mm to 41mm, making it a perfect fit for men and women. The signature Cyclops lens over the date is an added bonus and there are smooth, fluted or diamond-embellished bezel options to choose from. In two-tone Rolesor and all-gold, with dial options from traditional silver to rare materials, the Datejust is as customizable as a watch can be. This model makes a great starting place for anyone trying to purchase a Rolex watch with heritage and everyday practicality.

Rolex GMT-Master II

Developed in collaboration with Pan American Airways in 1955, the Rolex GMT-Master II serves global travelers who need to track multiple time zones simultaneously. The unique 24-hour bezel is used to show a second time zone and an extra GMT hand helps you track a third time zone. Iconic colorways, such as the red and blue “Pepsi” bezel, have become recognizable markers of world travel. Contemporary models boast scratch and fade-resistant Cerachrom ceramic bezels. Whether you're a frequent flyer or simply appreciate sophisticated watches, the GMT-Master II delivers practical functionality wrapped in unmistakable Rolex style.

Rolex Day-Date

Popularly referred to as the "President's Watch," the Day-Date is at the pinnacle of Rolex luxury. Introduced in 1956, it was the first wristwatch to show both the day and date in full. Exclusively crafted in gold or platinum, the Day-Date has been worn by world leaders, celebrities, and successful individuals across every field. The famous President bracelet, with its distinctive three-piece links, provides exceptional comfort and unmistakable style. Available in multiple sizes and a wide range of dial colors and materials, including diamonds and exotic stones, the Day-Date represents the pinnacle of achievement and elegance.

Rolex Oyster Perpetual

The Oyster Perpetual represents Rolex in its purest form, combining the waterproof Oyster case with the perpetual self-winding movement. Without complications like date displays or bezels, this model showcases Rolex's fundamental innovations in clean, understated elegance. Available in sizes ranging from 28mm to 41mm, bold dial colors like bright pink, turquoise and yellow have attracted the interest of collectors. The simple design hides a refined and complex movement, making the Oyster Perpetual perfect for anybody who can appreciate high end technology without unnecessary features. This model provides excellent value for those looking to purchase Rolex watch pieces that epitomize the brand’s core principles.

Expert Opinions on Rolex Watches

Industry professionals consistently recognize Rolex as the gold standard in luxury watchmaking. The world's most respected watchmakers applaud the brand's dedication to in-house production and stringent quality control, a process that sees each part made to tolerances which exceed industry standards. Rolex Official watches are widely considered to be a blue-chip collector investment, with unprecedented value retention over the years.

Leading auction houses report that Rolex consistently achieves the highest prices and strongest bidding activity in the luxury watch market. Jewelry experts emphasize Rolex's unique position as both functional tool and status symbol, appealing to everyone from professional divers to Fortune 500 executives. Watch enthusiasts value Rolex’s evolutionary, not revolutionary design philosophy, continuing to update rather than redesign their watches. It's this line of thought that whether you buy a Rolex watch today or down the road, you'll be investing in a design that not only remains beautiful and relevant today but will continue to do so for countless generations.

Key Features That Define a Rolex

Rolex watches are distinguished by their exceptional quality and innovative features that set them apart from all competitors. Each case is machined from a solid block of 904L Stainless Steel or precious metals, providing superior corrosion resistance and lustrous finishing. The patented Oyster case structure includes a screw-down case back and Twinlock or Triplock crown seals which provide water resistance that exceeds stated specifications.

Every Rolex is equipped with a COSC-certified chronometer movement which guarantees accurate to plus or minus 2 seconds per day. The perpetual self-winding movement includes Rolex’s exclusive Parachrom hairspring that is resistant to shocks and magnetic fields. Each movement is handcrafted and then hand-assembled before being rigorously tested to ensure it meets the Superlative Chronometer standard. These technical achievements, accomplished in the pursuit of the ultimate in reliability, have come to fruition in every model available from Rolex and contribute to its appeal among collectors.

Rolex Watch Prices: What to Expect

Rolex prices are a testament to the workmanship, quality of materials and notoriety that come with every watch. Base models like the Oyster Perpetual begin at around $5,000, while precious-metal and more complicated pieces can reach north of $100,000. Many factors shape pricing. The case can be made from stainless steel, but also from more expensive materials including platinum and gold. Model complication also drives value – while a basic time-only design is cheapest, a chrono-asset or GMT complexity costs more.

Market price also plays an important role when it comes to the price of a Rolex, in particular with high demand sports models such as the Submariner and Daytona, which can sell for over retail immediately following buying from an authorized dealer. The lack of production causes rarity and value to go up. If you are looking for Rolex watches, second hand options will offer better value compared to a new watch, which in many cases offers best-in-class prices, especially for discontinued models that are no longer in production. Vintage watches with proven longevity can command extraordinary prices. Understanding these pricing dynamics helps buyers make informed decisions whether purchasing for personal enjoyment or investment purposes.

Authenticity and Warranty at Luxury of Watches

Authenticity is our absolute guarantee when you buy a Rolex watch from our collection. Each watch is meticulously inspected by one of our certified in-house experts to ensure its authenticity along with the inclusion of all factory-issued accessories. We check serial numbers with the Rolex database, using professional equipment that detects even sophisticated counterfeits.

All Rolex watches for sale in our inventory come with original serial numbers intact and proper documentation when available. New pieces include full manufacturer warranties, while pre-owned items are backed by our comprehensive guarantee of authenticity and condition. Our after-sales support includes service recommendations, maintenance guidance, and assistance with any questions about your timepiece. We maintain relationships with authorized Rolex service centers worldwide, ensuring your investment receives proper care throughout its lifetime. When you choose Luxury of Watches, you're not just buying a watch, you're gaining the peace of mind that comes from working with trusted experts who stand behind every sale.

Trade In or Upgrade Your Rolex

We offer a trade-in program to easily help you upgrade your current Rolex if you would like to transition to another model or simply sell for cash. If you're looking to trade in a Datejust for a Sub or a precious metal version of the watch you wear every day, we will give you top dollar based on current market standards.

Our team offers fair appraisals based on the current condition, rarity, and desirability of your watch. Trade-In credit can be used toward any future Rolex luxury watches. This program is particularly valuable for collectors who enjoy experiencing different models over time, or for those whose lifestyle needs have evolved. We take care of all the documents and make the process simple and straightforward so you can receive your new timepiece without having to worry about a private sale. Contact one of our experts to find out the value of your Rolex and consider upgrading your next watch at prices you like and in styles you love.

The Legacy of Rolex Craftsmanship

Rolex craftsmanship represents the pinnacle of Swiss watchmaking artistry, where traditional hand-finishing techniques meet cutting-edge technology. Each and every part is given care, from the smallest screw to the most complicated movement elements, as master craftsmen spend years refining their individual craft. In-house manufacturing allows the brand to maintain full control over quality, with proprietary alloys, specialized lubricants, and innovative materials designed specifically for Rolex watches.

Hand-finishing touches such as Geneva stripes on movement plates and careful polishing of each surface illustrate the human artistry that goes into every watch. Rolex’s ground-breaking approach to materials extends to its own gold foundry – where Rolex makes its own alloys – as well as the company’s ceramics factory and workshops created especially for gem-setting, which is made by hand and quality-checked in-house. This integration has allowed Rolex to reinforce standards higher than even the regular industry standards, and develop new materials such as their virtually scratchproof Cerachrom ceramic. The result is Rolex watches that not only function flawlessly for decades but also maintain their beauty through generations of wear.