Rolex Day Date vs Datejust: Key Differences, Value & Buyer Guide
12th Feb 2026
The Rolex Day Date and Datejust are two of the most famous dress watches Rolex makes. Both show the date and look elegant, but they're actually quite different from each other. Understanding what makes each one special helps you pick the right watch for your lifestyle and budget.
The Day Date is Rolex's most expensive and prestigious watch. It only comes in gold or platinum and shows both the day of the week and the date. World leaders and CEOs wear this one. The Datejust is Rolex's most popular everyday watch. You can get it in steel or gold, and it works for almost any occasion. It's perfect for first time luxury watch buyers.
At a Glance Comparison Table
Quick Comparison: Rolex Datejust vs Rolex Day Date
| Feature | Rolex Day Date | Rolex Datejust |
|---|---|---|
| Case Sizes | 36mm, 40mm | 31mm, 36mm, 41mm |
| Materials | Gold or platinum only | Steel, steel and gold mix, or all gold |
| Bracelet | President bracelet only | Jubilee, Oyster, or President (on gold models) |
| What It Shows | Day and Date | Date only |
| Movement Inside | Caliber 3255 | Caliber 3235 |
| Starting Price | Around $40,000 | Around $7,000 to $10,000 |
| Who Buys It | Collectors and executives | Everyday luxury buyers |
Brand and Model History
The Rolex Day Date: "The President's Watch"
Rolex released the Day Date in 1956. It was the first watch ever to show both the full day of the week and the date at the same time. This was a really big deal back then. Rolex only makes this watch in gold or platinum, which immediately made it their fanciest model.
Why people call it the President's Watch: U.S. Presidents from Eisenhower to Trump have worn Day Date watches. World leaders and top business executives love this model. The nickname stuck because so many powerful people wear it. The iconic President bracelet that comes with this watch has a special design you can't get anywhere else. It has three piece links that curve and feel really comfortable.
Watch expert Nicholas Foulkes says, "The Day Date represents Rolex's statement that ultimate luxury requires no compromise. Only precious metals, only the best bracelet, and special features you can't get on other models."
The Rolex Datejust: The Everyday Icon
The Datejust came out in 1945 to celebrate Rolex's 40th birthday. It was the first automatic watch with a date window that met chronometer standards. The little magnifying glass over the date, called a Cyclops lens, became one of the most copied features in watchmaking.
The Datejust became Rolex's best selling model because it offers luxury at different price levels. You can get a steel version that costs less, or a gold version if you want something fancier. This flexibility is why everyone from business people to athletes to first time buyers chooses the Datejust.
Design and How They Look
Case Size and How It Feels on Your Wrist
The Day Date feels heavier because it's made of solid gold or platinum. A 40mm Day Date in gold weighs a lot more than a 41mm Datejust in steel. You really notice this weight when you wear it. Some people love how substantial it feels. Others find it too heavy for all day wear.
The Datejust comes in more sizes: 31mm, 36mm, and 41mm. This means both women and men can find a size that fits their wrist perfectly. Smaller wrists look better with the 36mm. Bigger wrists can handle the 41mm. This variety makes the Datejust work for almost anyone.
Dial Choices
Day Date dials come in special materials you can't get on other Rolex watches. They use meteorite stone, special crystals, and fancy gradient colors. These exotic dials make the watch stand out and appeal to serious collectors.
Datejust dials offer classic styles in tons of color combinations. You can get sunburst finishes, Roman numbers, stick markers, or diamond hour markers. While not as exotic as Day Date options, the huge variety means you can find exactly the look you want.
Bezel Styles
Both watches offer fluted and smooth bezels. But there's a difference. Day Date fluted bezels are made from precious metals like white gold or yellow gold. They feel heavier and look deeper than other bezels. Datejust fluted bezels on steel models use white gold too, but the overall effect is a bit different because the case is lighter.
Materials and Build Quality
Case Materials Like Stainless Steel and White Gold
Day Date materials: Only 18k yellow gold, white gold, rose gold, or platinum. This rule creates a price floor. Even old, worn Day Date watches are worth a lot because of the precious metal inside. This also makes the watch feel special and exclusive.
Datejust materials: Stainless steel for the affordable entry point. Rolesor for mid range luxury. All gold options cost less than a Day Date even though they use the same gold. This range lets you spend anywhere from $7,000 to $50,000 or more.
Bracelet Options
President Bracelet: This bracelet has three curved links that flow beautifully. The clasp is hidden, and the whole thing looks incredibly refined. According to WatchTime Magazine, the President bracelet is "the most recognizable luxury watch bracelet in the world."
Jubilee vs Oyster: The five link Jubilee bracelet looks dressier and works great with suits. The three link Oyster bracelet looks sportier and works for casual wear. Datejust buyers can choose which style fits their life better. Day Date owners don't get this choice.
Movement and How It Works
Rolex Caliber 3255 (Day Date)
The Caliber 3255 is one of Rolex's most advanced movements. It keeps time to within plus or minus 2 seconds per day, which is twice as accurate as regular chronometer standards and features a 70 hour power reserve.
Rolex Caliber 3235 (Datejust)
The Caliber 3235 has the same accuracy and the same power reserve as the fancier movement. The main difference is it doesn't have the day complication. This makes it simpler, which some people actually prefer. Fewer parts mean fewer things that could need fixing down the road.
Real World Performance
Both movements handle shocks really well thanks to Paraflex shock absorbers. They resist magnetic fields up to 1,000 gauss, which protects them from everyday magnets like phone speakers. You only need to service them every 8 to 10 years with normal wear, which keeps long term costs reasonable.
Which Watch Fits Your Life Better
The Rolex Day Date Works Best If You:
- Want a watch that makes a statement when you walk into a room
- Wear suits and dress clothes most of the time
- Like how heavy gold feels on your wrist
- Care more about prestige than wearing it every single day
The Rolex Datejust Works Best If You:
- Want one watch that works for everything from the gym to a wedding
- Prefer something lighter that you barely notice wearing
- Switch between jeans and suits throughout the week
- Travel a lot and need something durable you don't worry about
Price Comparison and What It Costs to Own

Retail Prices
Rolex Day Date: Entry level yellow gold models start around $40,000. Platinum versions run $60,000 to $75,000 or more. Special dials with gems can cost over $100,000.
Rolex Datejust: Steel models begin around $7,000 to $10,000. Steel and gold versions cost $12,000 to $18,000. All gold Rolex Datejust models run $25,000 to $35,000, which is still way less than a Day Date.
Resale Value
Rolex Day Date: Holds value really well because of the precious metal. A $40,000 watch has maybe $15,000 to $20,000 worth of gold in it. This creates a safety net. But fewer people want to buy used Day Date watches, so it might take longer to sell.
Rolex Datejust: Steel models often sell for more than retail price because so many people want them. According to Chrono24 data, popular steel Rolex Datejust models go for 10% to 25% above the original price right now. More people want to buy them, so they sell faster.
Service Costs
Both watches need full service every 8 to 10 years if you wear them normally. Day Date service runs $1,200 to $1,800 because it has more complications and uses precious metal. Rolex Datejust service costs $800 to $1,200 depending on which materials you have and what needs fixing.
Investment and Collecting
Is the Day Date a Better Investment?
The gold and platinum inside create a value floor. Even if watch prices drop, precious metals always have worth. Serious collectors who pay premium prices for perfect condition drive the market. Rare vintage Day Date models with special dials show strong appreciation over time.
Is the Datejust Safer to Buy?
More people want to buy Datejust watches, which makes them easier to sell quickly. The lower starting price attracts first time luxury buyers, keeping demand steady. Steel models with fluted bezels and Jubilee bracelets appreciate consistently.
What Else You Should Know
The Day Date gets noticed, which isn't always good. A solid gold watch tells everyone around you that you have money. Some people want that attention. Others prefer to keep their wealth private.
The Datejust is more versatile with straps. You can put leather straps on a steel Datejust and completely change how it looks. Go from sporty to dressy in seconds. Day Date owners almost never take off the President bracelet because it's such a key part of the watch's identity.
Which One Should You Choose?
Choose the Rolex Day Date If:
- Money isn't your main concern
- You love the history and prestige of owning "The President's Watch"
- You want the fanciest Rolex you can buy
- You wear formal clothes most days and like how gold feels
- You collect watches and focus on precious metal pieces
Choose the Rolex Datejust If:
- You want one watch that handles any situation
- This is your first Rolex and you want proven value
- You prefer luxury that doesn't scream "look at me"
- You need something tough enough to wear every single day
- You care about being able to sell it easily later
Final Thoughts
Choosing between the day date vs datejust comes down to what matters most to you, not which watch is objectively better. The Day Date represents the peak of Rolex prestige with precious metals only, presidential connections, and features you can't get anywhere else. The Datejust offers Rolex quality at prices more people can afford, with versatility the Day Date doesn't even try to match.
Think honestly about your lifestyle: Do you need one watch for everything, or can you have a watch just for formal occasions? Be realistic about your budget: Does the Day Date's higher price make sense for how you'll actually use it? Consider why you're buying: Are you building a collection, making an investment, or just getting a great watch you'll enjoy wearing?
You can't go wrong with either choice. Both are exceptional Swiss watches with decades of proven quality. Your job is simply to match the watch's strengths to what you actually need.
Ready to see these iconic Rolex watches in person? Visit Luxury of Watches to explore authenticated Day Date and Datejust models. Our experts will help you choose the perfect timepiece for your lifestyle and goals.
FAQs
Is the Rolex Day Date better than the Datejust?
Neither one is better. They do different things. The Day Date wins at prestige, exclusivity, and precious metal quality. The Datejust wins at versatility, affordability, and value across different prices. Which is "better" depends completely on what matters to you: status or practicality, investment protection or easy resale, exclusivity or accessibility.
Why does the Day Date cost so much more?
Day Date watches only use gold or platinum, which adds $20,000 to $30,000 in material costs alone. The extra day feature makes the movement more complex. The exclusive President bracelet andlimited production make it rarer. The positioning as Rolex's top dress watch justifies the luxury pricing.
Can you wear the Datejust with a suit?
Absolutely. A Datejust on the Jubileebracelet with a fluted bezel looks perfect with business suits. Many executives actually prefer steel Datejust watches because they're elegant without being showy. The 36mm size especially works great with dress shirts because it slides under the cuff easily.
Which one holds value better?
Both hold value well but in different ways. Day Date watches have precious metal that prevents huge value drops. Datejust watches, especially steel ones, show stronger growth percentages because demand is so high. For protecting what you paid, Day Date wins. For potential growth and quick selling, Datejust often does better.
Does the Day Date only come in gold?
The Day Date comes in 18k yellow gold, white gold, rose gold, and platinum. Rolex has never made a steel Day Date. Only using precious metals is what makes this model special and separates it from every other Rolex watch.