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Do Rolex Watches Hold Their Value?

4th Apr 2023

Rolex watches have long been known for their luxurious design, functionality, and craftsmanship. They have become a status symbol of wealth, success, and durability. But do they hold their value over time? Let our experts here at Luxury of Watches help you set out the value and special features of Rolex watches.

Rolex watches in a store in Milan. Fashion week Rolex shopping

Source: Casimiro PT/

Rolex Watches Notable Features and Information

Both men’s and women’s Rolex watches are made with high-quality, incredibly durable, and long-lasting materials. They feature stainless steel, platinum, or gold as the case materials and scratch-proof sapphire crystal over the watch face. The movement of a Rolex watch is also exact and reliable. Rolex has an independent testing laboratory at their headquarters in Switzerland, where they conduct extensive tests on each timepiece before it goes into production.

Regarding aesthetics, Rolex watches come in various styles that suit any preference. From urban metropolitan looks to vintage sophistication, there’s something for everyone. Additionally, all models have a signature feature — the crown logo on the watch’s face. Many Rolex watches also feature precious stones.

Value Over Time

Rolex watches are known for their impeccable craftsmanship and reliability, making them desirable to collectors and investors. Additionally, Rolex only produces a limited number of each model, which adds to their desirability and rarity and increases their value over time.

Collection of Luxury Rolex watches on a display

Source: S-Studio/

Rolex also has various programs that offer services such as cleaning, restoration, and maintenance for pre-owned men’s Rolex watches and women’s watches to help keep your timepiece in good condition for generations. Also, the Rolex guarantee cover offers a five-year warranty on all Rolex models.

What’s more, women’s and men’s two-tone Rolex watches come with various additional features, such as date stamps and chronographs, that can further increase their value over time. These features allow collectors or investors to customize their watches to fit their tastes, making them more desirable and valuable.

Top Five Rolex Watches

These are some of the top five famous Rolex watch models that hold value over time:

  • Rolex Oyster Perpetual 36mm: This watch features a timeless design that is elegant and visually appealing while delivering outstanding reliability, accuracy, and performance. The Oyster Perpetual is made with only the finest materials, including stainless steel or 18 ct gold cases, scratch-resistant sapphire crystal, and high-quality leather bands. Some models even have a waterproof seal that can resist up to 330 feet of water pressure for extra protection.
  • Rolex Daytona: The Daytona is a racing chronograph with excellent timekeeping accuracy and precision. The case design of the Daytona has evolved over the years, but the iconic Oyster case, which features a screw-down crown and pushers, provides waterproof protection to a depth of nearly 330 feet. A tachymeter scale on the bezel allows for calculations of speed and distance. The Daytona is powered by an automatic movement with a column-wheel mechanism, providing the wearer with reliable and accurate timekeeping functions.
  • Rolex Submariner: The iconic Submariner is a dive watch that combines ruggedness with the sophistication of a luxury sports watch. Its Oyster case is made from corrosion-resistant 904L steel and has a screw-down crown to ensure water resistance up to 1,000 feet. It features a unidirectional rotating bezel for tracking elapsed time and a luminescent hour hand, minute hand, and bezel markings for improved visibility in the dark.
  • Rolex Submariner watch close up against black background

    Source: pio3/

  • Rolex Explorer: The Explorer is designed to survive extreme conditions such as those encountered by mountaineers and explorers. Its case is made of Oystersteel, a corrosion-resistant steel alloy that maintains its shape and smoothness in temperatures ranging from -49 degrees Fahrenheit to 113 degrees Fahrenheit. It also features a scratch-resistant sapphire crystal, luminescent hands for improved visibility in dark settings, and a depth rating of up to 330 feet.
  • Rolex GMT-Master II: The GMT-Master II is designed for travelers who need to keep track of multiple time zones. Its Oyster case is made from corrosion-resistant 904L steel and features a scratch-resistant sapphire crystal. The bezel can rotate bi-directionally and has a 24-hour scale to track two time zones simultaneously.
  • Discover Our Pre-owned Rolex Watches

    A Timepiece for All Time

    It’s evident that Rolex stands out among other watch brands as a timeless and classic product. Not only do Rolex watches look prestigious, but they also hold their value well over time, making them an excellent investment option. With every element from design and performance to materials considered, it’s easy to appreciate why these unique watches are so beloved by watch collectors.