Top 10 Luxury Watch Brands Worth Buying

Luxury watch brands are defined by excellent craftsmanship, a rich history dating back decades or even centuries, Swiss or German precision engineering, and an exclusivity that makes you want to own a luxury timepiece in the watch industry. Rather than produce watches, a luxury brand produces mechanical art – something that’s worth owning and holding value in your privacy, marking achievements or attractions, and passing on to the next generation.

The top luxury watch brands reflect mechanical construction as well as the encapsulation of timeless styles in wrist wear that even surpasses style trends, appealing to watch enthusiasts. At LuxuryofWatches, we're dedicated to offering the world’s best watches, accessories and jewelry. You will find authentic timepieces from the top 10 luxury watch brands available at LuxuryofWatches.

Best Luxury Watch Brands

Rolex

As the largest and most well-known luxury watch brand in the world, Rolex watches hold their value for decades. From the Oyster Perpetual to the Daytona, models marry Swiss precision with timeless design. Rolex watches serve as both daily wearers and investment pieces, with many models appreciating over time.

Patek Philippe

Patek Philippe represents the pinnacle of watchmaking prestige, particularly known for its grand complications . Each timepiece undergoes years of development and hand-finishing by master craftsmen. From the Nautilus watch to the Calatrava dress watch, Patek Philippe has consistently produced immediately classic timepieces that auction for multiples of their initial cost at retail.

Audemars Piguet

Audemars Piguet revolutionized the industry with the Royal Oak in 1972, prompting the stainless steel luxury sports watches genre. The Royal Oak had a huge effect on the entire industry, with its octagonal bezel and built-in bracelet presence. AP balances classic methods with contemporary design to deliver a striking contrast.

Omega

NASA has included in its official selection of watches for space missions Omega’s impossibly accurate, long-lasting timepieces. The Speedmaster “Moonwatch” remains the only watch to have ever been worn on the moon. Omega is referred to by grade a Swiss watch and places it at a much friendlier price point than a lot of ultra-luxury rivals.

Cartier

Cartier combines jewelry and horology to produce iconic models of watches for fashionable consumers. One of the industry’s most recognized timepieces designs with The Tank, which was inspired by WWI’s military tanks. These wristwatches are made from superior materials and evoke a sophisticated feel.

IWC Schaffhausen

IWC Schaffhausen specializes in pilot's watches and sophisticated complications. German engineering precision meets Swiss watchmaking tradition in robust, functional timepieces. The Big Pilot and Portugieser collections showcase IWC's technical expertise and design excellence.

Jaeger-LeCoultre

Jaeger-LeCoultre manufactures over 1,200 calibers, demonstrating unmatched technical prowess. The Jaeger-LeCoultre Reverso, with its reversible case, solves practical problems through innovative design. JLC creates movements used by other luxury brands, establishing their credentials as a "watchmaker's watchmaker."

Vacheron Constantin

Vacheron Constantin, founded in 1755, holds the record as the oldest continuously operating watch manufacturer. Each piece receives the prestigious Hallmark of Geneva, certifying exceptional quality. Vacheron Constantin represents understated elegance for knowledgeable collectors.

Panerai

Panerai brings bold Italian design and military heritage to luxury watchmaking, including vintage inspired dive watches . The oversized Luminor and Radiomir models feature distinctive crown guards and minimalist dials. Panerai's unique aesthetic creates instant recognition and devoted following.

TAG Heuer

TAG Heuer offers an affordable pass into luxury watchmaking, with race-inspired pieces. A square case similar to the Monaco, and inspired by Carrera's racing history, combines practicality with stand-out design. TAG Heuer offers Swiss quality and movement at accessible price points.

Where To Buy A Luxury Watch?

LuxuryofWatches sells all major luxury watch brands, guaranteeing authentic watches at the best prices and best quality. Our selection ranges from affordable luxury to ultra-premium, ensuring that you’ll discover the perfect luxury watch for you.

Each and every watch in our inventory is inspected by our certified watchmakers for authenticity and expertly detailed to meet the most demanding standards in the pre-owned watch industry. We check serial numbers, look at movements, inspect the finishing quality and ensure everything is 100% authentic before putting a watch in our inventory. Our process protects you from the flood of counterfeit watches that infest online marketplaces everywhere.

We sell new and pre-owned luxury watches, with pre-owned watches available for hundreds, even thousands of dollars less than the original MSRP. We stand behind every pre-owned watch with professional servicing, ensuring that it operates within manufacturer specifications. We also offer warranties that provide more piece of mind than any average secondary market purchase.

Competitive pricing reflects our commitment to fair market value rather than inflated markups. We provide transparent pricing with detailed condition reports and high-resolution photography. Flexible financing options make luxury timepieces more accessible to serious collectors and first-time buyers alike.

Our expertise extends beyond sales to comprehensive customer service. We answer questions about specific models, help you compare options, and provide guidance on care and maintenance. We maintain relationships with authorized service centers globally and can facilitate future servicing needs. Our reputation for integrity has made us a trusted source for collectors worldwide.

Shopping at LuxuryofWatches eliminates the risks associated with private sales or questionable dealers. We stand behind every watch with guarantees that protect your investment. Our streamlined process makes acquiring your dream timepiece simple, secure, and satisfying.

Frequently Asked Questions on the Best Watch Brands

What are the top 10 luxury watch brands?

Some of the top luxury watch brands include Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Vacheron Constantin (pictured), Panerai and TAG Heuer. All of these top 10 luxury watch brands, and other top watch brands, have their own unique characteristics and price points that appeal to various taste and collectors wishes.

What are the Big 4 of luxury watches?

The “Big 4” of the watch world, in turn, features the three most prestigious Swiss manufacturers: Patek Philippe, Audemars Piguet, and Vacheron Constantin. As the fourth, many collectors include A. Lange & Söhne, the first-class German manufacturer, in the Big 4 as well. These brands represent the absolute pinnacle of watchmaking artistry, commanding premium prices and offering exceptional investment potential.

What are the best entry level luxury watch brands?

The best entry-level luxury brands are TAG Heuer, starting at around $2,000, Cartier Tank models from $3,500, Omega Seamaster from $5,000, and entry-level Rolex Oyster Perpetual over $5,300. These are brands that offer true Swiss quality, name recognition/status, and good value retention but at lower price points.

Which luxury watch holds its value best?

The brand that retains its value more than any other is Rolex, with many of their models selling for their original retail price (or more) on the pre-owned market. Patek Philippe watches tend to gain value as well, especially sport models such as the Nautilus. Audemars Piguet Royal Oak watches are known for holding their value well. Some of the influencing factors for retaining value are brand status, model demand, condition and documentation. Generally speaking, steel sports models hold their value the best.