Chopard is a highly prestigious luxury brand. They have had a watchmaking history dating back to 1860 with a hand in fine jewelry and ethical high fashion. They offer a broad selection of luxury watches, including the Mille Miglia, Alpine Eagle and L.U.C series. Chopard watches have a reputation for stellar movement with a broad range of styles from elegant high complications to vintage-inspired to sports watches.
Chopard timepieces are unique and daring in the sense that the Happy Diamonds line was introduced in 1976, which featured floating diamonds behind the crystal. The Happy Sport which evolved from it was the first watch to combine stainless steel cases and diamonds. They were launched in 1993. The Mille Miglia is also an important line which was established in 1988 and celebrates the famous motor rally. In order to maintain their prestigious quality, all unique timepieces are created in only 3 main sites of the world, which is rare in this industry.